We're Auto Trader

Home Figures


of UK consumers know who we are and what we do


larger consumer audience compared to our nearest competitor


of UK car dealers advertise on Auto Trader

Auto Trader is the UK’s largest digital automotive marketplace

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts circa 48 million cross platform visits each month, with circa 70% of visits coming through mobile devices. More than 80% of all time spent on automotive classified sites is spent on Auto Trader.

The marketplace also has the largest pool of vehicle sellers (listing more than 437,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk and around 80% of all used cars sold through the motor trade appear on the site.

Auto Trader’s market-leading position enables it to generate and collect large amounts of data on the UK’s automotive marketplace and leverage its possession of such data to create a suite of products which helps retailers in the following areas:




Find the right stock at the right price


Get stock in front of as many buyers as possible


Promote their business across the multiple digital channels that buyers use


Optimise stock turn and profit

Company Information

Auto Trader Group plc, registered in England (Company number: 09439967)

Auto Trader Limited, registered in England and Wales (Company number: 03909628)


Registered address:
1 Tony Wilson Place
M15 4FN

VAT number: GB 614 8918 20